How Do I Market Myself As An MLO?

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As a loan officer, marketing is crucial for growing your mortgage business. But there’s not enough time in the day to do all your own marketing ON TOP OF originating loans. Here’s how to market yourself as a loan officer – without having to work overtime doing it all on your own. 

What Marketing Should You Delegate?

1. Online Advertising

If you’ve tried running your own ads in the past, you probably know how frustrating it can be. With social media and Facebook compliance regulations constantly changing, and all the complicated ins-and-outs of targeting, messaging and pixels…it’s just not possible to be both a mortgage expert AND an advertising expert. 

It’s best to find a reputable marketing company that knows what they’re doing and can create your ads FOR you, so you don’t have to waste valuable time on ads – when you should put that time toward origination.

2. Lead Generation

A prospect doesn’t become a new lead the second they click on your ad. There should be several steps in between that take a lead from the ad all the way into your pipeline.

After a prospect sees your ad, they should then go through a series of filters to pre-qualify them, and make sure they have the desire to buy a home. These filters will help weed out the bad leads and funnel your ideal buyers straight to your pipeline. 

But developing these filters is not a fast or easy process. It can be incredibly time-consuming to generate pre-qualified, exclusive mortgage leads all on your own. That’s why it’s best to delegate this task to a reputable marketing expert.

3. Front-End Follow-Ups

It can take 8-16 outreach attempts before you grab a lead’s attention. Trying to keep up with all these tedious follow-ups on your own will just drain you of your valuable time and energy. To speed up this process, it’s best to have automations in place that will do the front-end follow-ups FOR you. Once your automations grab the lead’s attention, then you can step up to the plate and have a productive conversation with that person.

4. Appointment Booking

Similar to the front-end follow-ups, appointment booking is another tedious task that can be completely automated. Not only should you have systems in place that book your leads’ appointments FOR you, you should also have automations to send out reminders before each booked appointment (to ensure your prospects actually show up). 

Want a results-driven solution that will take all the marketing gruntwork off your hands and give you more time to focus on what matters most? Click here to learn more!

What Marketing Should You Do Yourself?

1. Interpersonal Sales Skills

Marketing isn’t just about large-scale advertising or lead generation. Even in your one-on-one conversations, you’re constantly marketing yourself through the impression you make on others. 

As a mortgage professional, you probably already have great people skills. That’s why you should always be striving to leverage your people skills to your advantage. Your unique personality is highly valuable – because nobody else can replicate it!

No matter how advanced your interpersonal skills are, you can always build on these. Consider finding a trustworthy coach or mentor who can be a positive influence on you, and help you to continuously grow and leverage your unique personality to your greatest advantage.

2. Building Relationships

When it comes to building relationships, people tend to forget most of what you have to say. However, they’ll always remember how you made them feel. With every conversation you have, your goal should be to transfer positive emotions onto others, always trying to help people get into a better spot than they were before speaking with you. 

Having a positive impact on others will help you build strong relationships that pay off exponentially over time. The trick is finding a balance between helping others without overextending yourself. That’s another reason why it’s so important to have a trustworthy coach or mentor by your side. They can give you the support you need to achieve that balance both in your business and your personal life.

3. Leverage Your Personal Social Media Accounts

Social media is a powerful tool for building your personal brand, gaining your leads’ trust, and setting yourself apart from other lenders. However, social media can seem a bit complicated at first if you’re just getting started. The good news is that there are plenty of low-effort ways to leverage your social media (without wasting all your time on creating content). 

To learn more about the fastest, most efficient strategies for using social media for your mortgage business, check out this YouTube Channel for mortgage professionals!

4. Take Advantage Of Your Google My Business (GMB)

Like social media, Google My Business is another powerful (and free!) tool that you should definitely leverage in order to build your personal brand online. Unfortunately, a lot of loan officers make the mistake of either (1) not even having a GMB account set up, or (2) setting up their GMB the completely wrong way! 

Want to learn the best practices for leveraging GMB? Our Mastermind Community is chock-full of masterclasses to help you build your personal brand online, along with how to effectively set up your GMB account! Click here to learn more.

Loan More CRM comes with the systems & tools you need to fund more loans faster than ever, along with the coaching & support to help you grow exponentially for years to come! Ready to learn more? Click here to get started!

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